✨ WHY NOT SHOP

We don’t whisper. We shimmer.

We don’t follow trends. We start them — in sequins, velvet, and unapologetic sparkle.

We believe fashion is fantasy, and every outfit is a mood.

A mask isn’t for hiding — it’s for revealing your most fabulous self.

We dress loud. We walk proud.

We glam it up because we can.

We’re for the bold, the playful, the dramatic.

For the ones who ask, “Why not?” and never settle for beige.

We celebrate curves, confidence, and costume couture.

We’re not just a store — we’re a movement of sparkle-minded souls.

So go ahead.

Wear the cape.

Buy the glitter heels.

Add the starburst earrings.

And if anyone asks why?

You already know the answer.

WHY NOT.

Glam It Up.Why Not!


✨ About Why Not Shop

Glam It Up. Why Not?

At Why Not Shop, we believe fashion should be fun, fearless, and unapologetically fabulous.

Whether you're dressing for a masquerade ball, fancy dress party, a night out, or just feeling extra on a Tuesday, we’ve got the sparkle to match your mood.

Founded with a love for drama, sequins, and statement style, our collections are curated for those who dare to stand out.

From makeup, fancy dress, glittering accessories and crystal masks to velvet gloves and celestial earrings, every piece is designed to turn heads and celebrate individuality.

We’re not just a store — we’re a vibe. A glam universe where costume meets couture, and every accessory tells a story.

Our mission? To help you shine brighter, walk bolder, and ask the only question that matters: Why not?

💫 What We Stand For

• Bold Style: We don’t do boring. We do gold, glitter, and glam.

• Quality & Detail: Every item is handpicked for sparkle, structure, and standout appeal.

• Confidence Culture: We celebrate self-expression, body positivity, and fashion freedom.

💫 Join the Glam Movement!

Follow us on Facebook, Instagram, TikTok, and Pinterest for styling tips, sparkle drops, and behind-the-scenes magic.

Sign up for our newsletter to get VIP access to new arrivals, exclusive offers, and glam giveaways.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.

New? Yes. Subtle? Never!

New Arrivals

View all
Stargazer UV Glitter Shakers - Multi-Color

Stargazer UV Glitter Shakers - Multi-Color

White Tack 50g

White Tack 50g

White Tack 50g

£1.00 GBP
Rapide Snow Spray 200ml

Rapide Snow Spray 200ml

Christmas Stencils Pack of 8 16.5cm x 13.5cm

Christmas Stencils Pack of 8 16.5cm x 13.5cm

Mrs Santa Claus Costume (One Size) Dress And Hat

Mrs Santa Claus Costume (One Size) Dress And Hat

Cosplay Elf Pixie Ears

Cosplay Elf Pixie Ears

Fairy Wands Silver Plastic 35cm

Fairy Wands Silver Plastic 35cm

Adults Deluxe Elf Hat with Ears

Adults Deluxe Elf Hat with Ears

Boys Shepherd Nativity Fancy Dress Costume

Boys Shepherd Nativity Fancy Dress Costume

Unisex Childrens Nativity Angel Fancy Dress Costume

Unisex Childrens Nativity Angel Fancy Dress Costume

Girls Mary Nativity Fancy Dress Costume

Girls Mary Nativity Fancy Dress Costume

Boys Joseph Nativity Fancy Dress Costume

Boys Joseph Nativity Fancy Dress Costume

Childrens Sheep Fancy Dress Costume

Childrens Sheep Fancy Dress Costume

Childrens Cow Fancy Dress Costume

Childrens Cow Fancy Dress Costume

Camel Fancy Dress Costume 3-4 Years

Camel Fancy Dress Costume 3-4 Years

Get The Deal

✨ Meet Steve — The Spark Behind Why Not Shop

I’m Steve, Managing Director of Why Not Shop — your one-stop destination for sparkle, sass, and seriously fast delivery.

Founded in 1999 by myself and Malcolm, we’ve spent over two decades curating the unexpected: from fancy dress and makeup to homewares, hair extensions, accessories, jokes, gifts, and fashion finds that turn heads.

Whether you’re glamming up for a party or just adding a little mischief to your Monday, we deliver worldwide — fast, fabulous, and always with flair.

💫 Stellar Customer Service
💫 Competitive Pricing
💫 Lightning-Fast Shipping
That’s not just a promise — it’s the Why Not way.

📞 Customer Services & Sales
01685 375477 / 07947 254209

📍 Visit Us
Why Not Shop
St Tydfil Indoor Market
St Tydfil Square Shopping Centre
Merthyr Tydfil, Mid Glamorgan
South Wales, CF47 8EN

Shop now

✨ FAQ — Because Glam Deserves Answers

💎 How long does shipping take?

We ship fast — because sparkle waits for no one. Orders typically arrive within 1–3 business days (UK), and 7–10 days internationally. You’ll get tracking info as soon as your glam leaves our hands.

🛍️ Do you offer returns?

Yes! If your item doesn’t fit, match your mood, or sparkle quite right, you can return it within 14 days. Just make sure it’s unworn, unwashed, and still fabulous.

💫 What’s the Sparkle Back Guarantee?

If your item arrives damaged or missing its shine, we’ll replace it or refund you — no drama, just sparkle. Contact us within 7 days of delivery and we’ll make it right.

🖤 Is your checkout secure?

Absolutely. Our checkout is encrypted, protected, and sparkle-certified. Your details are safe, so you can shop with confidence.

✨ How do I care for my glam pieces?

Handle with love. Spot clean sequins, store velvet away from direct sunlight, and keep accessories in a dry, sparkle-safe space. If in doubt, treat it like couture! items that need extra care will have the information in the products description.

📦 Can I track my order?

Of course. Once your order ships, you’ll receive a tracking link via email or text. You can follow your sparkle all the way to your doorstep.

"Join the glam list"

Get exclusive offers, sparkle alerts & VIP drops - “Sign Me Up!”

Got A Question? Contact us or Call Us on 01685 375477 Monday -Saturday 9am-5pm or 07947254209 after hours

Customer Care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.


Here's what our customers think of Why Not Shop!

Ian Davies (Merthyr Tydfil).

Whether I need a kids costume for school plays or a gift for my wife Why Not Shop is my number one goto!

Julie Horner (Ebbw Vale).

“Why Not Shop? More like Why Didn’t I Shop Sooner! I love this shop so much they have everything I need and the staff are great”

Jeanette Morris (Cardiff)

“Absolutely obsessed with Why Not Shop! I can get what I want when I want”